While green building is all the rage, nothing is friendlier for the environment than maintaining an existing structure for as long as possible. That’s where an architectural stainless steel facade (media facade) can really extend the life, usefulness, and appearance of an outdated building.
Why doesn’t out with the old, in with the new align with eco-friendliness? Because tearing down a current building and then rebuilding it requires the destroying the old material and the manufacturing of new material. Even when as much of the structure is recycled as possible, there will always be portions that either end up in landfills or pollute the atmosphere in their return to a reusable state.
Architects are catching on to this trend and stainless steel facades are beginning to become all the rage. According to a recent E-Architect article, to extend its lifespan, “a building in downtown Sydney, originally built in the 1960s,” was being given a reskinning treatment. The “idea was to rewrap the building in a stretchy, mesh textile, which could create a microclimate, cooling the building inside. It would also become a high-performance scaffolding loaded with solar panels, rainwater collection systems, and a media facade.”
The article touched upon this notion: A media stainless steel facade is an earth-saving and cost-effective way to lengthen the life of any building in need of a superficial facelift.
What Is a Stainless Steel Facade?
Architonic, an independent resource for architecture and design, defines a stainless Fasadrenovering Stockholm steel facade as a term “often associated with over-dimensional screens and animated, illuminated advertising.” Anyone who’s ever walked through Times Square in New York City, down the Vegas Strip, or through downtown Hong Kong is quite familiar with the media facade concept. That because these regions “are trailblazers for this media architecture.”
How Is a Stainless Steel Facade Kind to the Environment?
Instead of tearing down a structure whose exterior has seen better days, a media facade transforms such an eyesore into a dazzling advertising medium. As dusk approaches, the run-down structure serves as a backsplash for a neon light display that tantalizes the eye. While some consider excess use of media facades hokey tourist traps, architectural advances are making them more appealing. For example, the use of state-of-the-art LED lighting solutions can turn a formerly gawky stainless steel facade into an attractive work of art. In the process, media facades offer the following eco-conscious benefits:
- Bright LED illumination
- Low energy consumption
- High durability
- Generation of a huge spectrum of eye-catching different colors
- Easy maintenance
- Ultraviolet resistance
- Retrofitting capabilities
- Indoor/outdoor functionality
- Plug and light ease of use
Stainless Steel Facades – The New Media Communication
No one likes an “in your face” advertising smear campaign, but media facades allow businesses to get their message out loud and clear while transforming the appearance and functionality of ramshackle structures into contemporary architectural sites. As a result, they’re a win/win/win situation for everyone involved: business owner, building owner, and prospective client alike. It’s no wonder then that airports, stadiums, towers, cinemas and shopping malls are all leveraging the power of the media facade.